How does the creative process evolve?

[nurmohammadkhan]

The growing amount of data we have access to today allows us to understand our customers in greater detail and predict their current and future needs.

Furthermore, the information we have available can support nigeria whatsapp resource brands and agencies in improving communication with customers and the creative process of advertising campaigns and other marketing activities and in having an increasingly customer-oriented approach.

In this article, in fact, we will try to give a definition of creative process and data-driven creativity and discover how data can be a starting point for building effective and targeted marketing campaigns for a specific audience.

Finally, we will focus on some successful examples of data-driven creative campaigns .



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What is data-driven creativity?
Before giving a definition of data-driven creativity we must start from the assumption that data allows us to better understand the target audience and to understand exactly what types of content and marketing campaigns we can address.