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Since the primary focus is supporting the user journey though, you likely won’t be able to link to all of the pages that you also want to rank well on Google. That is where a well-thought-out overall site structure and site map come in handy. Here is an example site architecture for the interior designer example above: Other Internal Links There are two other common ways to get additional internal links: Linking between your product or service pages. For example, linking to



main Interior Design page (like the proven example in the SearchPilot case study above) bahamas number screening Linking to relevant product and service pages in blog posts. For example, if you have a blog post/article on your site that talks about current trending colors in bathroom design, you could link to your Bathroom Interior Design page (saying something like “learn more about our Bathroom Interior Design Services”) Backlinks (links from other websites to your website) Links from other websites to your website (called backlinks) are like Googlebot’s version of word-of-mouth or Google’s version of referrals. The more referrals (or backlinks) search engines see to your business, the more trust the algorithm places in the quality of what you offer, and therefore will rank it more highly.