What is data integration?
Posted: Tue Jan 07, 2025 8:51 am
Data consolidation refers to bringing together data from different sources so that users can view and use the data through a single interface. When data scattered across various locations is analyzed centrally, companies can consider and process more information at the same time, thereby making higher-quality decisions. This article will list the three major advantages of data integration, and also introduce the services on the market that can quickly help you complete data integration.
Advantages of data integration
CDP data integration
The application of the Internet of Things, the trend of big data, the development of various SaaS ecosystems, and more online activities have all made the sources of data more diverse, and the amount of data owned by each enterprise has increased rapidly. Organizations that emphasize data-driven will especially have more needs for data saudi arabia whatsapp phone number utilization, so they will need more data integration. Data integration has three common advantages:
1. Improve work efficiency and save the cost of manual conversion and consolidation of data each time
If data from different sources are not integrated and connected together, then when you want to view and analyze data from different sources at the same time, you will need to manually convert the structure of the data, or even spend time exporting to another platform to merge the data together. . For example, the first-party data collected by the brand itself and the data from Google Analytics are not integrated. Therefore, every time you want to analyze the effectiveness of a certain activity, you have to export Excel reports separately and then merge the data for processing, which is cumbersome and time-consuming. hour. However, after connecting to the API, data from different sources can be automatically synchronized , which is convenient and time-saving.
Advantages of data integration
CDP data integration
The application of the Internet of Things, the trend of big data, the development of various SaaS ecosystems, and more online activities have all made the sources of data more diverse, and the amount of data owned by each enterprise has increased rapidly. Organizations that emphasize data-driven will especially have more needs for data saudi arabia whatsapp phone number utilization, so they will need more data integration. Data integration has three common advantages:
1. Improve work efficiency and save the cost of manual conversion and consolidation of data each time
If data from different sources are not integrated and connected together, then when you want to view and analyze data from different sources at the same time, you will need to manually convert the structure of the data, or even spend time exporting to another platform to merge the data together. . For example, the first-party data collected by the brand itself and the data from Google Analytics are not integrated. Therefore, every time you want to analyze the effectiveness of a certain activity, you have to export Excel reports separately and then merge the data for processing, which is cumbersome and time-consuming. hour. However, after connecting to the API, data from different sources can be automatically synchronized , which is convenient and time-saving.