What do experts say about the best time to post on Instagram?
Posted: Tue Jan 07, 2025 8:51 am
According to Sprout Social, the breakdown of the best time to post on Instagram is as follows:
Best times and days to post : Tuesdays and Wednesdays from 10 a.m. to 4 p.m.
Best days : Tuesday and Wednesday
Worst day : Sunday
Statistics on the worst and best times to post on Instagram.
Sprout Social, like Buffer, is a social media ecuador phone data management platform that offers social media listening and data analysis tools. From the platform's blog, they tell us:
“The best times to post on Instagram have expanded in 2024, compared to previous years. Midday engagement during weekdays became strongest between 10 a.m. and 2 p.m., while evenings and weekends still present more engagement opportunities.”
In the case of the best time to post on Instagram , if you sell food and drinks , Sprout Social details:
Best time : Monday to Friday between 11am and 1pm
Best days : Monday to Friday
Worst day : Saturday and Sunday
Instagram statistics for food and drink sales.
“Online ordering and delivery apps have seen a surge in usage over the past few years, innovating the way restaurants engage with their audiences. Additionally, restaurants saw more than double the engagement on Instagram compared to last year’s analysis.”
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The best time to post on Instagram according to your audience
To find out what time is best for you to post on Instagram , we recommend testing posts on different days and times, with the goal of analyzing the specific results of your business and creating a strategy based on that.
Buffer , one of the most popular social media management platforms , explains that to find your ideal times , you have to consider two things:
What days and times are most of your followers active?
When your brand is most relevant to them, that is, when they interact most with your content.
To find out when your audience is most active , go to your Instagram profile and follow these steps:
Go to “Stats .” Tap the button with that word under your bio and before your featured stories on your business profile.
Check 'Your Audience' .
instagram statistics your audience
Scroll down and at the end of that section you will find the “ Moments of greatest activity” .
Statistics of the busiest times
You can view information from the last 7 days or the last 30 days by simply selecting the drop-down menu in the upper left corner of the screen.
instagram statistics time range
If you want to know the exact number of users per hour or day, just tap on one of the blue bars.
exact number of users per hour
Learn more → What to post on Instagram to get noticed: 15 effective ideas
Upload your content at the best time to post on Instagram and gain more followers!
Did you like these tips? Then start applying them to your account starting today! And if you also want to get the most out of this social network, read our guide on how to sell on Instagram to increase your sales.
By analyzing the best time to post on Instagram, you will increase engagement with your audience.
Also, remember to study your target audience well to know in detail at what times of the day and week they are most active on social networks. These will be the best times to post!
Do you sell your products or services on Instagram and want to take it to the next level? Create your online store with Tiendanube . We have plans that fit the needs of your business.
Best times and days to post : Tuesdays and Wednesdays from 10 a.m. to 4 p.m.
Best days : Tuesday and Wednesday
Worst day : Sunday
Statistics on the worst and best times to post on Instagram.
Sprout Social, like Buffer, is a social media ecuador phone data management platform that offers social media listening and data analysis tools. From the platform's blog, they tell us:
“The best times to post on Instagram have expanded in 2024, compared to previous years. Midday engagement during weekdays became strongest between 10 a.m. and 2 p.m., while evenings and weekends still present more engagement opportunities.”
In the case of the best time to post on Instagram , if you sell food and drinks , Sprout Social details:
Best time : Monday to Friday between 11am and 1pm
Best days : Monday to Friday
Worst day : Saturday and Sunday
Instagram statistics for food and drink sales.
“Online ordering and delivery apps have seen a surge in usage over the past few years, innovating the way restaurants engage with their audiences. Additionally, restaurants saw more than double the engagement on Instagram compared to last year’s analysis.”
You may be interested in:
Article
How to download videos from Instagram?
Image from: How to download videos from Instagram?
The best time to post on Instagram according to your audience
To find out what time is best for you to post on Instagram , we recommend testing posts on different days and times, with the goal of analyzing the specific results of your business and creating a strategy based on that.
Buffer , one of the most popular social media management platforms , explains that to find your ideal times , you have to consider two things:
What days and times are most of your followers active?
When your brand is most relevant to them, that is, when they interact most with your content.
To find out when your audience is most active , go to your Instagram profile and follow these steps:
Go to “Stats .” Tap the button with that word under your bio and before your featured stories on your business profile.
Check 'Your Audience' .
instagram statistics your audience
Scroll down and at the end of that section you will find the “ Moments of greatest activity” .
Statistics of the busiest times
You can view information from the last 7 days or the last 30 days by simply selecting the drop-down menu in the upper left corner of the screen.
instagram statistics time range
If you want to know the exact number of users per hour or day, just tap on one of the blue bars.
exact number of users per hour
Learn more → What to post on Instagram to get noticed: 15 effective ideas
Upload your content at the best time to post on Instagram and gain more followers!
Did you like these tips? Then start applying them to your account starting today! And if you also want to get the most out of this social network, read our guide on how to sell on Instagram to increase your sales.
By analyzing the best time to post on Instagram, you will increase engagement with your audience.
Also, remember to study your target audience well to know in detail at what times of the day and week they are most active on social networks. These will be the best times to post!
Do you sell your products or services on Instagram and want to take it to the next level? Create your online store with Tiendanube . We have plans that fit the needs of your business.