To each his own to correctly manage each touchpoint: the phygital branch

[nurmohammadkhan]

Even in this case, the advantage is directly perceived by the user who feels placed at the center of an immersive and fluid customer experience , which adapts to their tastes and behaviors. However, companies also reap the benefits, as through this type of approach they are better able to cross-reference data and information relating to customers and use them to improve future campaigns.

Regardless of the touchpoints you decide to activate, these are generally afghanistan whatsapp resource the two main ways to monitor them. The methods obviously change depending on which channel you decide to activate, but to identify the correct way, you need to focus on each individual touchpoint specifically.



The first touchpoint that comes to mind in the banking sector is obviously the branch, which for years has represented an effective tool for banking institutions to maintain a presence on the territory, reaching all citizens.

This function is now guaranteed by digital solutions that are much more effective and less expensive and this is also why the number of branches is slowly decreasing (source: La Stampa) . Does this mean that branches are a touchpoint that is now destined to disappear?