But a similar percentage is also interested in knowing whether the product they are looking for is available through a screen before entering the store. Technology must therefore help make this “infinite” assortment, adapted to the moments of each consumer, a reality. At the same time, it must be an ally for distribution, since stock-outs, when a product has run out in the store, translate into 30% of lost sales.
And being tech-savvy also makes the moment of paying for a purchase less traumatic. belgium phone number For this reason, 60% of consumers are interested in paying through an app or other technology and avoiding the traditional checkout.
At the same time, technology becomes an ally for consumers in their demand for health and sustainability, as two out of three consumers want a smart shelf that, through a screen, informs them of prices, origin, seasonal products, etc.
According to Ángela López, Director of Strategic Initiatives at Nielsen, “the market is facing a context of stagnant demand, to which we must add challenges such as lower disposable income or an ageing population. This forces us to turn towards a new path of growth that involves technology as a means of reaching a prepared consumer, who must be known in a particular way, both their profile and their moments. We are moving towards one-to-one consumption, and the only way for manufacturers and distributors to monitor, analyse and make decisions is through artificial intelligence.”