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As users become more aware of "privacy" security, brands and companies are facing more challenges in how they collect user data. In the past, many companies relied on third-party tools such as advertising platforms or browsers to collect user behavior information and use this data for market positioning and advertising push. However, with the increasingly stringent privacy regulations, the implementation of policies such as my country’s Personal Data Protection Law, and users’ concerns about data leaks, relying on third-party data has become increasingly unfeasible.

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Therefore, brands and businesses need to turn to more direct and controllable data sources, such as first-party data such as consumers’ emails or mobile phone numbers. This information from the users thailand whatsapp phone number themselves can not only help companies establish long-term relationships with consumers, but also improve the accuracy and effectiveness of marketing activities.




High read rates for text messages

Among the many methods of direct contact, text messaging is undoubtedly the most advantageous option. Text messages have a much higher read rate than emails. According to research , the read rate of text messages is as high as 98%, while the open rate of emails is generally less than 30%. This means that messages sent by companies through SMS can reach consumers more quickly and accurately.

Plus, recipients tend to check the text messages they receive within just a few minutes, allowing businesses to effectively deliver information in the shortest possible time. From promotions to emergency notifications, text messages can greatly enhance campaigns. effectiveness.