The social media trend has continued to grow over the past decade. Platforms have emerged for various audiences and purposes, accompanied by resources such as trending songs on TikTok and other tools to make content go viral.
The pandemic has undoubtedly led to a significant increase in users and increased the average time spent on these platforms. This has led more brands to consider how to use social media to sell .
Today, companies are venturing into these platforms to promote their offerings, offer customer service and capture leads. Although the ultimate goal of all these social media marketing actions is sales, there are multiple strategies to achieve it.
One of the most innovative and effective approaches is whatsapp data the integration of a chatbot , an automated conversational system that initiates and manages conversations with users visiting a website.
This tool can be essential to boost sales through social media in several ways. We give you the details below.
Why add a chatbot to your online store's social media?
The queries keep coming in and in many cases the ability to respond to all users is limited. This can result in unanswered messages or delayed responses, which could lead to the potential buyer losing interest.
Adding a chatbot to your social media can help you automate part of this task and efficiently respond to the large number of queries you receive about your products on this channel.
With a chatbot or bot for WhatsApp you will be able to:
Respond immediately to users' frequently asked questions on social networks.
Provide support both inside and outside of your store's business hours.
Personalize messages.
Improve your customers' experience by providing immediate responses.
Free your sales team from repetitive processes that take up time that could be spent on more relevant tasks.
So what options are there in this regard? Among the most popular is the Facebook Messenger chatbot .
Chatbot for Facebook Messenger
Facebook 's chatbot allows you to automate customer service through this platform. Sales consultants on social networks spend a lot of their time answering frequently asked questions from potential customers, including.