Threads is online! "Quanli" recommends a marketing strategy that integrates Threads and SMS

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Chuanli recommends a marketing strategy that integrates Threads and SMS
Meta launched a new social platform Threads on 7/6. It focuses on "texting" with short texts, but it can also publish multimedia such as photos and videos. It has accumulated hundreds of millions of downloads so far, and brands are bound to follow suit. The craze brought about by Threads.



Because Threads is a new platform and is not yet fully functional, brands can combine short text marketing messages and use them in conjunction with each other to make up for the shortcomings of Threads in marketing.


On Threads, brands can focus on "interactivity", not only interacting with followers, but also interacting with other KOLs or brands. Please pay attention to making the brand like "everyone's friend". If you promote it blindly Your own products can easily bore users and must be used with caution. When creating a text, brands may wish to add emoji to add emotional changes to the text and quickly attract the attention of users among many texts. Selecting several emojis to combine into a norway whatsapp phone number brand image also allows people to quickly associate the brand when they see the emoji combination.



Regarding the operation of SMS, brands can focus on "product promotion". SMS is instant and will be pushed directly to the customer's mobile phone after being sent. It is suitable for promoting product activities and offers. Customers do not need to open a specific social APP. You can see marketing information immediately. Emoji can also be added to text messages, and the emoji brand image created in Threads can be combined with the text message content to allow customers to quickly associate it with the text message.



Each marketing tool has its own advantages. Brand owners can develop different marketing strategies based on the characteristics of different tools, which can have good results in improving brand impression and conversion rate.