From these examples, and from the data we have outlined above, some fundamental points emerge.

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Not surprisingly, videos generate a sharing rate that is 1200% higher than posts that combine images and text (source: learn.g2.com). The occasion was the T1D Challenge , aimed at informing patients about type 1 diabetes and the possibilities of leading a full, performing and happy life despite this pathology. To do so, in 2013 and 2014, Sanofi Aventis followed a team of young people with type 1 diabetes who climbed Kilimanjaro and Machu Picchu.

The campaign was a success, so much so that it was re-proposed in 2015, with an armenia phone data expanded team of climbers. In this case too, in short, the approach is “beyond the pill”, supported by the boost of the video.

3. Let's close with an example regarding Instagram and influencer marketing (which often offers the best results on this social network).

The case concerns the collaboration between Duchesnay , a Pharma company specialized in women's health and the influencer, actress and singer Jana Kramer. The goal was to raise awareness about morning sickness typical of pregnancy and about the drug Bonjesta® that the pharmaceutical company has put on the market precisely to combat this problem.

A perfect example of how you can start from education and awareness about a widespread and common problem, to create closeness with your actual audience but, above all, with the potential one, gaining new followers, and then aiming to retain them.

Conclusion

Social networks are fundamental in the pharmaceutical sector: they are a formidable tool for dialogue with your customers , a great opportunity to gain new ones , but also one of the main channels for strengthening your reputation and positioning .

Of course, it all depends on putting the most coherent and effective strategies on track. Every good strategy, after all, revolves around a very simple ingredient: targeting individuals, getting very close to patients, establishing an authoritative but also friendly and familiar relationship.