Beyond Big Data, There's Personalization

[nurmohammadkhan]

Let’s look even deeper. What is the real utility, the real value that comes from knowing as much as possible about the characteristics, attitudes, behaviors and “stories” of your fans, your customers, your users?

To put it simply and directly: intuit their needs and predict their future behaviors . In this way, brands can be prepared and match these demands with tailored offers. In other words: intercept the desires and expectations of fans and, based on these, build targeted marketing actions to satisfy them .

This is the heart of the so-called “predictive marketing”, which is taking on an australia phone data absolutely central role in the Sports Industry.

Consider this data, relating to the United States of America: 97% of the teams in the MLB league (the American baseball championship) already exploit the dynamics of predictive marketing and 80% of those in the NBA (the American basketball championship).



We have told you, so far, how fundamental Big Data is in sports marketing. How essential it is to collect as much data as possible, from as many sources as possible, to track your actual and potential customer base. A base that, in this way, can be kept under control, and divided into many small segments, made up of people – people, indeed! – with similar characteristics and behaviors. These increasingly limited segments therefore constitute as many micro-targets, to be hit with targeted and extremely effective marketing actions (often predictive marketing).