1 Facebook Ads Campaigns: All the Features and Benefits

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In this article we will take a general look at how Facebook Ads works, what all the features and advantages of Facebook Ads campaigns are, what the structure of a campaign is and how to armenia phone data create one to advertise your company.

Contents
2 Facebook Ads: How does it work?
3 Facebook Ads Campaign: the features
4 Structure and creation of a Facebook Ads campaign
5 Why Advertise with Facebook Ads: The Benefits
6 Conclusion
Facebook Ads: How Does It Work?
Facebook Ads is a platform that allows a company to promote and advertise its business through paid advertising.

An advertisement is content such as a photo, video, or sponsored event that appears to a target audience, selected based on certain variables, as they browse the social network feed.

The main goal of Facebook Ads is to allow a company to act on a latent need of the user who has not shown interest or need for a product. In fact, the user does not perform specific actions related to the product, but is browsing the social feed.

The ads are shown precisely to people who, based on certain characteristics: age, gender, location, interests, could potentially be interested in what a company can offer them.

To use Facebook Ads you need to know two fundamental tools:

Business manager: is a tool that allows you to manage advertising campaigns, advertising accounts, payment methods and define the roles of those who collaborate on the campaign.

Pixel: is a piece of code that allows, once inserted into the pages of the website, to track the actions that users perform after clicking on an ad on Facebook. It also allows you to monitor the progress of the campaign.