What are the main missions of the Inbound Marketing Manager?

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To achieve these different approaches, the manager must carry out several missions .

Animate and update digital platforms
Taking charge of the different platforms of the company for which the manager works is essential. He must therefore regularly offer new features . He will thus intervene on the blog, the site or the social networks to keep them alive. He must also master the different fundamentals of conversations. He must participate in the online presence of the company for which he works. His position is then similar to that of a community manager. Their work is very similar, even instagram database if for community management the professional only takes charge of social networks, which is not the case with the inbound marketing manager. The latter can work in association with the community manager or "take his place". They can jointly create targeted content for social networks. Even if these two positions are very similar, the lead generation objective (without forgetting the return on investment) remains different. The role of the community manager will be limited to building an audience. This is not the case for the inbound manager who will have to, for example, set up solid calls-to-action to collect the information necessary to continue relationships with prospects.

The manager will also be able to implement increasingly popular tools such as chatbots, surveys, social media monitoring (this is part of the loyalty strategy), etc.

Implement an editorial strategy
He plays an important role in building the editorial strategy and will then participate in the creation of high added value content . He will intervene to imagine email campaigns, white papers, videos, or even infographics. This professional will also need to know how to promote a brand on social networks . He will also be able to create thematic groups and pillar pages. Better understanding how search engines work is then essential to increase the reach of the different contents.