How is this possible, when we are talking about audiences of thousands or millions of people?
Posted: Sun Jan 12, 2025 5:09 am
The truth is that the best marketing strategies for the Pharma sector are all played out here. It is, in the end, about learning to do something very ancient, with absolutely modern tools, that is, knowing your recipients , to package messages as tailor-made as possible . There is no more effective strategy than this.
The answer is in two words: Big Data .
In the digital world, in fact, we all leave continuous traces of our passage. Through the azerbaijan phone data searches we carry out on search engines, the preferences we express on social media, the apps we download (think of those dedicated to health care) and how we use them, the videos we watch on YouTube... and the list could go on forever.
Being very careful about privacy protection, pharmaceutical companies must learn to collect this huge amount of data. But above all they must learn to interpret this information in the most functional and dynamic way : and in this sense it is essential to implement efficient Artificial Intelligence and Machine Learning systems .
The final objective is to divide your target into increasingly specific clusters , with similar characteristics and behaviors, micro-targets to hit with differentiated and tailor-made campaigns .
The answer is in two words: Big Data .
In the digital world, in fact, we all leave continuous traces of our passage. Through the azerbaijan phone data searches we carry out on search engines, the preferences we express on social media, the apps we download (think of those dedicated to health care) and how we use them, the videos we watch on YouTube... and the list could go on forever.
Being very careful about privacy protection, pharmaceutical companies must learn to collect this huge amount of data. But above all they must learn to interpret this information in the most functional and dynamic way : and in this sense it is essential to implement efficient Artificial Intelligence and Machine Learning systems .
The final objective is to divide your target into increasingly specific clusters , with similar characteristics and behaviors, micro-targets to hit with differentiated and tailor-made campaigns .