Korea Database

0 scenarios Armando Giorgi From monologue to conversation. The web is transforming the logic of communication, favoring the transition from the classic interruption based on "purchase advice" to continuous and deep conversation with users and therefore potential consumers. Perhaps we are facing the affirmation of a new paradigm that overturns the rules taken for granted for years and introduces a new code of conduct, which thus also redefines the relationships. The key element can be found in the bidirectionality of the communication flow: the network enables users to produce and spread content, which is combined and in some cases overlaps with that distributed by companies, creating the conditions for a conversation that, if well managed, can still yield excellent results.


The key game of online communication will therefore be played on the denmark telegram data with the consumer, what today we can rightly call "participating consumer". And as with every new phenomenon, even in this case, to avoid making costly mistakes, some information or "instructions for use" may prove useful: first of all, you need to be careful, that is, move delicately in the new context and avoid undue invasions of the field. The affirmation of web 2.0 and social media has imposed the use of participatory models in which purely commercial logics are practically useless.