Google Analytics Features and Functions 4

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Automatically collected events : These are events collected by default and include, for example, language and localization.
Advanced Measurement Events – Allows you to measure interactions azerbaijan phone data with your site content and includes downloads, scrolls, outbound clicks, searches, and video engagement.
Recommended events : events recommended by Google to measure additional functions and behaviors such as logins, shares, online purchases. These allow you to generate detailed reports.
Custom Events : Events and parameters to be implemented independently, based on the parameters of your website.
Other important new features of GA4 are:

The ability to customize sessions, highlight metrics, and use pre-set dashboards made available for beginners.

Finally, privacy controls such as cookie-free measurement, predictive features, and direct integrations to media platforms.

Google Analytics 4 , compared to the previous version, has new functions and features. Among the features we have:

Machine learning to create and deliver reliable reports and predict new insights.
Collect data from your website and apps to understand the customer journey.
The data collected is event-based and no longer session-based.
A privacy control is provided as a cookie-free measurement of user behavior and conversions.
Direct integrations to multimedia platforms to encourage actions on your site or app.
As for the new advanced features of GA4, we can say that they are available to everyone, among the most important are:

Access to BigQuery RAW data: RAW data is a very important resource because it allows you to track the behavior of users online. Big Query is a Google cloud data warehouse where you can store and retrieve data using an SQL space. Big Query, thanks to GA4, can be installed on your servers and connected with Analytics. It also allows you to download all the data to view it and find all the information you need.
App and Web Data Integration: With this integration of your website and app data within the same property, you have the ability to track sites and apps simultaneously.