3. Content strategy: simple or technical

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Differences in sales cycles also mean that there is a need for different content when it comes to SaaS SEO . While typical products use simplified content to reach every possible customer, SaaS content needs to be technical and comprehensive. With traditional SEO, you produce content for a low reading level and simple landing pages that get you to the purchase as soon as possible.

With SaaS SEO, you need to go deep: create content belarus phone data that explains how to use your product to get the best results, create content about your industry and where you are, and share information about anything you know your users need. Your SaaS SEO consultant should be able to do market research to create this content. You need to know where your competition is and beat them at their own game.

We recommend hiring a SEO consultant who specializes in SaaS. While it may be expensive, it is an investment in your business that you will not regret.

The need for technical content requires that your entire team and consultant be on the same page. Otherwise, you might get lost in all the content you need to create to meet the needs of your users and prospects. Make sure your customer support team knows the ins and outs of your product, as does your marketing team—a strong team is essential to making your content marketing work for you, not against you.

4. Building Relationships: Long-Term vs. Short-Term
When it comes to SaaS , you need to make sure that users are satisfied even after they purchase your product.

It is a long-term commitment and a long-term relationship that you need to develop to ensure that you do not lose subscribers. Keeping your users is as important as acquiring new customers, perhaps even more important. It is often said that it is easier to convince customers to stay than to acquire new customers in this type of business, and we agree.

This is why SaaS SEO has many specificities compared to SEO for other businesses.

When you need to build relationships, the content you create is different than the content you will produce for a short sales lifecycle.