What is a corporate website and who is it suitable for?

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Your corporate website is not just a business card on the Internet, it is a tool that reflects your mission and strengthens customer trust. In this article, we will talk about how your website should be structured so that it effectively performs its functions and contributes to the achievement of business goals.

What is a corporate website?
A corporate website is a place where a company providesmoj database information about itself, its values ​​and activities (services, terms of cooperation, news) so that as many people as possible learn about you.



What problems does it solve?
company presentation. A story about the company's history, your activities, and achievements will help introduce you to a potential client. The logo should be recognizable, the design and color scheme should correspond to the brand book;

attracting customers. Information about products or services, their advantages and features will help customers make a choice in your favor;

interaction with partners. Your company's website serves not only as a showcase for presenting your business, but also as a platform for communicating with interested parties, such as investors, business partners, suppliers. The website should provide information about cooperation and investment proposals;

support and feedback. To strengthen customer trust, websites implement a convenient FAQ section where you can find answers to frequently asked questions. Contact information is also provided and feedback forms are available, which allows visitors to easily interact with your company;

surveys. You can add survey forms to your site. This allows you to analyze your audience's interests and preferences in more depth, which helps you fine-tune your marketing campaigns;

news publication. A blog on the site is a means of dialogue with your audience, allowing you to inform them in a timely manner about news and events related to your company;

search for employees. The organization's website will also help in attracting new specialists if you post vacancies, talk about working conditions and career opportunities;

sales. The information posted on the portal can influence the buyer's decision: to make a purchase or not, this is very noticeable in the B 2 B direction .

What a corporate website should be like
Structure
A convenient and intuitive resource structure facilitates navigation. If a visitor easily finds the information he needs and stays on the site, this has a positive effect on search engines, which, in turn, has a positive effect on the site's position in search results,

About the company

about us (history, activities, values);

team (managers and employees);

career (open vacancies);

contact information (address, telephone, email and feedback form).



Products or services

To attract potential customers, it is important to provide detailed information about products and services, making the site easy to search.



Service sections

This includes:

personal account;

site search;

FAQ ;

Privacy Policy and User Agreement.



Design
The design should be done in calm, restrained tones. It is important that interactive elements do not switch the user's focus from the main content and key information on the site.

It is important to consider:

compliance of design with the brand book;

adaptability for desktops and mobile devices;

user-friendly interface;

high quality images and videos.

Filling
The content should be understandable and useful for the target audience. This includes:

texts;

images and videos;

blog.

Functional modules
When developing a corporate website, various modules are provided for the convenience of users. Modules make the resource understandable and functional.

They can be divided into three groups:

basic: sliders, reviews, questions and answers;

additional: calculators, personal accounts, payment and delivery, integration with CRM , 1C;

optimization: setting up SEO parameters , Schema.org micro - markup .

Conclusion
A corporate website is a good platform to launch and grow your business. It serves as your face in the digital world and helps to increase your customer base. With the right strategy and quality development, your website can significantly increase your revenue.