1 Google Analytics Direct Traffic: What It Is and Why You Should Avoid It

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Contents
2 What does direct traffic have to do with SEO?
3 What does direct traffic measure?
4 What causes direct traffic?
4.1 1 – Manual address entry and belgium phone data bookmarking
4.2 2 – Broken or missing tracking code
4.3 3 – Traffic from broken tracking codes
4.4 4 – Improper redirection
4.5 4 – Links from non-Web documents
4.6 5 – “Dark” Social
4.7 6 – Click from a secure page
5 How to Reduce HTTPS Direct Traffic
6 Benefits of Reducing Direct Traffic
7 Final Words


What does direct traffic have to do with SEO?
Some marketers may ignore the direct traffic channel metrics as being of little use in the context of search optimization. While these numbers have no direct bearing on your SEO campaign , it is helpful to understand what is causing other types of traffic to be miscategorized into this channel and clean up what you can so that the rest of your traffic metrics accurately reflect your optimization efforts.

Let's take a look at some of the potential causes of direct traffic and what you can do to minimize misattribution in your traffic sources.