Developing a website is a painstaking process filled with many details, whether it is a one-page website or not.
Once the design has been selected or created, it is necessary to determine which pages should be included in the future website.
In this article we talk about page types and information about their functional purpose.
Structure of a one-page website
The task of the company creating a one-page site is to lead botim database the user to perform a target action. A potential buyer goes through five stages: attention, interest, desire, action, satisfaction or dissatisfaction.
Let's look at the structure of a one-page site.
We introduce the client to the unique selling proposition.
Let's tell you more about the product.
We show examples of work and customer reviews.
We answer frequently asked questions.
Call to action.
We continue communication with the client.
Structure of a one-page site by blocks
It is recommended to include the following blocks:
Home screen. This block should encourage the user to get acquainted with the site and perform a conversion action.
Services/Products. Detailed demonstration of a product or service.
Description: A clear and detailed communication about the purpose of the project or company.
Work scheme. Instructions for interaction with the company.
Contacts. Contact information for communication with the company.
Menu. Providing convenient and clear navigation on the site.
Feedback form. Receiving feedback from the client.
Call to action buttons. Gives the user an understanding of what action they should take on the site to receive the product or service.
Reviews/Partners. Indicators of trust in the company.
Benefits. Conveying the benefits of your company to the user.
Structure of a multi-page site by pages
A multi-page site opens up the possibility of creating a resource with different pages, each of which will specialize in a specific purpose, for example, contact information, portfolio, etc.
It is recommended to include the following pages:
Home page. Content should meet the needs of visitors, be interesting and useful.
About the company/About us. Description of the brand history, its values, and the team of employees.
General page "Products/Services". If there are many products, divide them into categories for convenient viewing of the catalog by visitors. In the description, highlight the advantages of the product or service.
Reviews. Short reviews from clients and partners.
Contacts. Communication between the company and clients.
FAQ section . A page with frequently asked questions.
Privacy Policy. It would be right if you informed us how you are going to use the data of users, as they provide personal information when registering on the site.
User Agreement. Here are the rules for using a specific site.
Portfolio. A way to show your projects, works.
About cooperation. Information about what is needed to conclude a contract, what guarantees you provide, the cost of the products.
Details. Can be placed on the "Contacts" page.
Structure of a multi-page website (online store) by blocks
It is recommended to include the following elements:
Site header. Helps with orientation on the site. Place only the main information here.
Home page. It should answer the visitor's questions: what is being sold, who is selling it, how to buy it.
Site footer. Helps to stimulate users to continue browsing the site and placing orders.
Product catalog.
Product card. It should attract attention and motivate to buy.
About Us page.
"Delivery, Payment and Warranty Terms" page. Clear explanation of delivery methods and their prices, depending on the method.
Contacts page.
Reviews page.
Privacy Policy page.
User Agreement page.
Conclusion
The success of a website depends on its content, as users are looking for information, not just a beautiful design. It is important to create high-quality and unique content to attract new customers.
To create an effective landing page, it is important to study your target audience and offer solutions to their problems.
What pages should be on any website
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