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What is the Lean Startup Methodology? Lightness and … Armando Giorgi A few germany telegram data weeks ago I talked to you about the Lean Startup approach , describing in this article the 14 rules of the Customer Development process , formalized by Steve Blank . But what exactly is the Lean Startup methodology ? Why is it so important today and what role does it
play in promoting the development of innovation? I'll try to tell you about it, even if probably partially, in this article, with the help of someone who has been studying this field for years and knows this topic better than me
The basis of the Lean Startup method The Doers is a very interesting Turin project by Irene Cassarino, Irene Ameglio and Cosimo Panatta that, starting from the experience in the field of interaction design , from the activities of prototyping and designing digital services for multinationals, has landed in the world of startups, of small emerging companies with a digital and innovative vocation.