Ahrefs Keyword Research – This tool from Ahrefs

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Knowing your target audience: An essential aspect of digital marketing is knowing your ideal client. To do this, you must conduct market research that allows you to understand the needs, desires, and behaviors of people who might be interested in your properties and real estate advisory services. In this sense, it is important to identify age, gender, geographic location, socioeconomic level, and other demographic factors that could influence the decision to purchase or rent a property.

Design your blog with the user in mind: You should customize your blog design to fit your existing website. This means incorporating your brand colors and formats, making it quick and easy to navigate. A clear, organized layout makes it easy for visitors to find the information they need. This improves the user experience and increases the likelihood that they will return in the future.

Research your audience's trends and topics of interest: Once you've gathered information about your ideal client, you need to know what their needs and concerns are, so you can contribute with your content. On Google, you can learn about these aspects by analyzing what terms or keywords people use to make inquiries and research when they have questions. All of this information, as you'll see below, can be obtained with tools like Ahrefs and Semrush.

2. Conduct keyword research
Keyword research is one of the most important SEO strategies. It involves identifying the words and phrases that users most often use to search for properties to buy or rent online.

In the case of real estate agencies, it is important to identify what these words are in order to integrate them into your content. An example of these could be “apartments for sale in Santiago” or “houses for rent in Viña del Mar”.

The answer is simple: if a website is present in the first results that appear when searching for a keyword, it means that this page is positioned for it. This is significant because it allows the website to benefit from all those searches.

The study showed a high and positive correlation between the number of keywords positioned in the first three positions of the results and organic traffic . This means that the more words you manage to position in the same article, the higher it will be in the search results and, therefore, the more traffic it will receive.


So, once you identify those valuable keywords, it's important to use them in your blog content. You can use a variety of tools to do keyword research. Below are some of the most popular ones:
allows you to find the most relevant and profitable keywords for your website. When cambodia lists you run a query, it provides a comprehensive list of similar and related keywords, as well as interesting insights for each, such as search volume, ranking difficulty, SERP position, cost per click (CPC), and more. It also gives you insights into your competitors and their position for those keywords.

Semrush's Keyword Magic Tool: It works very similarly to Ahrefs' tool. You can view the same metrics for each of the keywords you are considering incorporating into your website. You can also obtain information about your competitors and analyze their SEO strategies.

Google Keyword Planner: Unlike the previous ones, this is a free tool that you can use when you create a Google Ads account . Although it doesn't show the exact volume of each search or all the relevant metrics, it is a good start to select the words for your content, since it indicates an approximate range of monthly search volume for each keyword.

Other alternatives: There are other options to achieve similar results, such as the Ubersuggest website, Google Trends , Answer the public, extensions for Google Chrome such as Keyword Surfer and others.

The important thing when using these tools is to know how to find positioning opportunities. Focusing only on the keywords with the highest volume is not usually the best strategy, since these have a high level of competition.