Immersive mobile experiences

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Immersive technology adoption is on the rise and many industry executives (63%) believe that 5G will be its biggest driver across industries over the next four years.

Since the successful launch of IKEA Place in 2017, immersive mobile experiences have become increasingly popular. By placing consumers at the heart of your brand narrative and offering an extra lack data layer of interaction, you can build trust while offering personal value.

Many big retail or eCommerce brands are using immersive app technologies like Augment to create virtual walkthroughs of their store or products, so that customers can interact with them virtually or gain a vision of what an item might look like in their personal space (home, office, storefront or business reception).

Brands across industries often overlook the fact that Snapchat is a highly-engaged immersive mobile app. With a wealth of in-built immersive features, many eCommerce and retail marketers have earned success by launching campaigns marketing on Snapchat. For immersive campaign inspiration, read Marketing on Snapchat: Develop the Right Strategy.

While this example isn’t a specific Black Friday campaign, Gucci’s augmented reality (AR) shoe try-on is an excellent example of the type of immersive mobile marketing experience that will help you stand out from the crowd.