3. Not taking into account the anchor text

[Dimaeiya333]

When building links, a key aspect is to make sure they are relevant in order to inform Google and the user what the content on the target page is about.

For example, if you have a page about Arabica coffee and you want to build links to that URL, it would make more sense to use “Arabica coffee” in the anchor text rather than “exquisite” or “click here.” This is because the text “Arabica coffee” communicates what the linked page is about.

That said, it's also a mistake to use misleading anchor texts to direct users to product sales pages, especially in the middle and bottom of the sales funnel.

4. Generate many links in a short time

An effective SEO strategy must be scalable. When you generate a large number of links in a short period of time, Google’s algorithm might speculate that you are using an automated system or service to do so. In other words, someone else is creating the links for you, not a real person .

Google wants a gradual increase in backlinks, which is the most natural link building possible. A sudden influx can be detrimental, triggering a manual review.

5. Imbalance between do follow and no follow links

When a website links to your domain, the link may have a “do follow” or “no follow” doctors email list attribute.

“Do follow” links pass PageRank, meaning you are receiving some credit from the source domain for Google. “No follow” links do not pass PageRank.

So, should you focus on getting only do follow links? Not at all.

A balanced link profile is a combination of do-follow and no-follow links. Without no-follow links, Google may penalize your site for gaining a suspicious amount of do-follow links too quickly, which can hurt your rankings.

On the other hand, do follow links have a cost, so you have to make sure that they do not come from low quality websites or you will be sabotaging your own domain.

Now you know, avoiding common mistakes will save you time and increase the quality of your links, improving the visibility and reputation of your site. Link building is an arduous process, but by following these tips you can make its development and execution easier, achieving incredible benefits by applying this strategy .