What is a landing page and what is it for?
Posted: Sun Dec 22, 2024 4:30 am
We often talk a lot about landing pages on our blog , but we haven't sat down to explain what they are and what they're used for.
So in this article we decided to do just that. It's time for you to also rely on this valuable tool to achieve the results you expect within your digital marketing strategy.
What is a landing page?
A landing page is a single web page that informs about the benefits of a product and/or service and, through a registration form, initiates a user's interaction or purchase process.
They are called “landing pages” because they are the page where users “land” after clicking on a search result, a Facebook ad, a YouTube link, or any other traffic source.
Contact data recorded on a landing page is usually automatically stored in a marketing or customer relationship management software (CRM system) to be segmented and listed in email marketing campaigns .
Landing pages can be created outside of a website (to launch a special content, product and/or service, for example), and they can also be hosted internally as another page. In both cases, they can be accessed from any source, as long as they are linked.
Just like any website, the design of a landing page is adaptable to any mobile device and you can integrate the content formats you want: videos, photos, social feeds, registration forms, digital catalog viewing tools, buttons or calls to action, among others. download areas, among other things.
What is a landing page for?
A landing page usually has a simple design: it has no sections or navigation menu. But it can be quite useful in many ways. Here are some examples:
infographic-what-landing-pages-are-used-for.
1. Capture leads automatically
The main function of a landing page is to capture leads and collect valuable data about them. Leads are contacts of your company that can be converted into customers, especially if lead nurturing and personalized attention strategies are implemented.
2. Consolidate a segmented contact base
Depending on the landing page a user accesses, they may be identified with a particular tag.
For example, if the landing page is for an ebook on purchasing management, it can be interpreted that the user is interested in this topic and will want to have more related content, products or services available in the future.
3. Generate conversions
A landing page also serves to generate a conversion . A conversion is an action that you want a user to take. For example, buying a product, registering on a platform, downloading content, attending an event, quoting a service, among others.
Each landing page and, in turn, contact form will have a specific purpose. taiwan phone number The type of conversion you want to achieve will depend on this factor.
For example, if your landing page goal is to get 100 downloads of an ebook in 24 hours, 80 downloads will represent 80% of your conversion rate.
4. Increase your website's SEO
Every time you create a landing page, you are adding another indexed page to your website, which means that it can appear in search engines, such as Google, and be ranked if it complies with SEO techniques: use of metatags, keywords, headers, alt texts, among others.
Elements of a landing page
The elements that must be present on a landing page are:
Title: Summarizes the content of the landing page.
Body text: Provides specific information about what the user will get by performing the suggested action, such as downloading, registering, purchasing, quoting, among others.
Audiovisual resource: serves to complement the body of text and helps the user better understand what is being offered, its benefits or the value proposition it has.
Contact form: its function is to capture user data as part of the conversion process. For example, if a user wants to download a free document (lead magnet) on a landing page, they must fill out the form with their contact information to receive it in their email.
Call to action: A button that pops out at you. Users must click on it to complete the desired action.
URL: This is the link through which users access your landing page. It is automatically displayed in the search engine results at the top of your screen when you click on an ad or call to action on a website.
So in this article we decided to do just that. It's time for you to also rely on this valuable tool to achieve the results you expect within your digital marketing strategy.
What is a landing page?
A landing page is a single web page that informs about the benefits of a product and/or service and, through a registration form, initiates a user's interaction or purchase process.
They are called “landing pages” because they are the page where users “land” after clicking on a search result, a Facebook ad, a YouTube link, or any other traffic source.
Contact data recorded on a landing page is usually automatically stored in a marketing or customer relationship management software (CRM system) to be segmented and listed in email marketing campaigns .
Landing pages can be created outside of a website (to launch a special content, product and/or service, for example), and they can also be hosted internally as another page. In both cases, they can be accessed from any source, as long as they are linked.
Just like any website, the design of a landing page is adaptable to any mobile device and you can integrate the content formats you want: videos, photos, social feeds, registration forms, digital catalog viewing tools, buttons or calls to action, among others. download areas, among other things.
What is a landing page for?
A landing page usually has a simple design: it has no sections or navigation menu. But it can be quite useful in many ways. Here are some examples:
infographic-what-landing-pages-are-used-for.
1. Capture leads automatically
The main function of a landing page is to capture leads and collect valuable data about them. Leads are contacts of your company that can be converted into customers, especially if lead nurturing and personalized attention strategies are implemented.
2. Consolidate a segmented contact base
Depending on the landing page a user accesses, they may be identified with a particular tag.
For example, if the landing page is for an ebook on purchasing management, it can be interpreted that the user is interested in this topic and will want to have more related content, products or services available in the future.
3. Generate conversions
A landing page also serves to generate a conversion . A conversion is an action that you want a user to take. For example, buying a product, registering on a platform, downloading content, attending an event, quoting a service, among others.
Each landing page and, in turn, contact form will have a specific purpose. taiwan phone number The type of conversion you want to achieve will depend on this factor.
For example, if your landing page goal is to get 100 downloads of an ebook in 24 hours, 80 downloads will represent 80% of your conversion rate.
4. Increase your website's SEO
Every time you create a landing page, you are adding another indexed page to your website, which means that it can appear in search engines, such as Google, and be ranked if it complies with SEO techniques: use of metatags, keywords, headers, alt texts, among others.
Elements of a landing page
The elements that must be present on a landing page are:
Title: Summarizes the content of the landing page.
Body text: Provides specific information about what the user will get by performing the suggested action, such as downloading, registering, purchasing, quoting, among others.
Audiovisual resource: serves to complement the body of text and helps the user better understand what is being offered, its benefits or the value proposition it has.
Contact form: its function is to capture user data as part of the conversion process. For example, if a user wants to download a free document (lead magnet) on a landing page, they must fill out the form with their contact information to receive it in their email.
Call to action: A button that pops out at you. Users must click on it to complete the desired action.
URL: This is the link through which users access your landing page. It is automatically displayed in the search engine results at the top of your screen when you click on an ad or call to action on a website.