Although emojis can convey almost any
Posted: Sat Jan 18, 2025 5:42 am
The use of emojis is becoming more and more universal. Despite compatibility issues when sending complex animated smileys or GIFs to older mobile phones, they can be used in SMS. According to research by psychologists, emojis are perceived by the human brain as a real human face, not as symbols or pictures. For many, they have become an integral part of messages. However, there are many pitfalls that SMS marketers may encounter.
Emojis are gradually canada telegrambecoming part of business messages, helping senders make SMS messages more lively. They have found their application in several areas:
Entertainment industry. Here, using emoji, you can create entire texts for correspondence with clients or for advertising messages.
Travel agencies. Emojis can create a mood of relaxation and celebration.
Many areas of business are becoming more open and accessible to consumers. The use of emojis can help this. Within reasonable limits, emojis can be used in areas such as hotel services, catering, car repair, or clothing and shoe sales.
emotion and even shades of emotion, their use is not recommended in some areas of business:
Banks. In the subconscious of consumers, a bank is a serious and reliable institution where important issues of financial well-being are resolved. There is no place for emojis, even if it is a smile and a picture of a house in an offer of a mortgage at a reduced rate. Such messages can seem mocking or frivolous.
Audit firms. This is one of the most profitable types of business, but also one of the most conservative. This means that using emojis here is inappropriate.
Lawyers, notaries, etc. Jurisprudence requires accuracy. It does not tolerate excessive emotionality and assumptions. That is why SMS mailings from senders in this field should maintain a sober tone without a hint of frivolity.
Funeral homes. Even using sad emoji in advertising or correspondence can be perceived not as sympathy or condolences, but rather as contempt for someone else's grief.
Here are the main rules for using emoji in SMS messages:
The younger your audience, the more receptive they are to graphic symbols.
Emojis should not be offensive to the eye.
If you are sending serious messages, do not use emojis.
In personal communications with consumers, emojis can be good because they humanize the image of the customer service professional. On the other hand, they look ridiculous in messages from CEOs, company presidents, or chief accountants.
Use only those symbols that have a clear meaning. If the meaning of an emoji is not completely obvious, it is better not to use it.
Use positive emojis if you expect audience loyalty. A recent study among social media users showed that people do not like negative emotions such as anger, sadness, etc.
When creating an SMS mailing list, you should remember that emojis should help you attract the attention of customers. After all, no one wants to t
Emojis are gradually canada telegrambecoming part of business messages, helping senders make SMS messages more lively. They have found their application in several areas:
Entertainment industry. Here, using emoji, you can create entire texts for correspondence with clients or for advertising messages.
Travel agencies. Emojis can create a mood of relaxation and celebration.
Many areas of business are becoming more open and accessible to consumers. The use of emojis can help this. Within reasonable limits, emojis can be used in areas such as hotel services, catering, car repair, or clothing and shoe sales.
emotion and even shades of emotion, their use is not recommended in some areas of business:
Banks. In the subconscious of consumers, a bank is a serious and reliable institution where important issues of financial well-being are resolved. There is no place for emojis, even if it is a smile and a picture of a house in an offer of a mortgage at a reduced rate. Such messages can seem mocking or frivolous.
Audit firms. This is one of the most profitable types of business, but also one of the most conservative. This means that using emojis here is inappropriate.
Lawyers, notaries, etc. Jurisprudence requires accuracy. It does not tolerate excessive emotionality and assumptions. That is why SMS mailings from senders in this field should maintain a sober tone without a hint of frivolity.
Funeral homes. Even using sad emoji in advertising or correspondence can be perceived not as sympathy or condolences, but rather as contempt for someone else's grief.
Here are the main rules for using emoji in SMS messages:
The younger your audience, the more receptive they are to graphic symbols.
Emojis should not be offensive to the eye.
If you are sending serious messages, do not use emojis.
In personal communications with consumers, emojis can be good because they humanize the image of the customer service professional. On the other hand, they look ridiculous in messages from CEOs, company presidents, or chief accountants.
Use only those symbols that have a clear meaning. If the meaning of an emoji is not completely obvious, it is better not to use it.
Use positive emojis if you expect audience loyalty. A recent study among social media users showed that people do not like negative emotions such as anger, sadness, etc.
When creating an SMS mailing list, you should remember that emojis should help you attract the attention of customers. After all, no one wants to t