New types of advertising agencies in 2017
Posted: Sat Jan 18, 2025 5:53 am
Advertising agencies have had to transform themselves to face the challenges and keep up with new trends, as not only does the way we communicate on a daily basis change, but also the way we interact and feel attracted to a certain brand or experience.
Traditional advertising vs. current advertisingTypes of advertising agencies in 2017
For this reason, traditional advertising seems to have no meaning at all north korea b2b leads these days. Let’s ask ourselves what advertising was like in the past: a poster or commercial that promised to change your life, “make you cooler”, “give you more status”. Playing with social status and brands taking advantage of it to sell is still a powerful trend today, but since the birth of the “Lovemark” concept, things have changed drastically in the advertising world.
What is a “Lovemark”?
Well, any kind of advertising agency should know what a Lovemark is: a beloved brand, which manages to position itself positively in the consumer’s mind and “make itself loved” by moving, exciting, awakening passion. A term coined by Kevin Roberts, CEO of Saatchi & Saatchi in 2004, which would forever transform the world of advertising as it was known until then. Going to the experience, to the added value, to that “I don’t know what” that will mark the consumer’s life before and after the experience of the brand, that is what a “Lovemark” aims at.
The digital world
Now, the digital world also has its role in today's advertising , which is different from what we know as advertising commercials, radio spots, etc. The experience is also digital. Some would say that it is mostly digital. In this sense, some types of agencies have been created that are more related to producing this type of content ; to achieve a connection with today's public.
Although the concept of “Lovemark” has not been completely eliminated, we can say that it has been transformed into something else, much more interactive. In other words, the sense with which advertising is done, appealing to emotions and adding value, has not changed completely; what has changed radically are the methods to achieve it, and the channels .
For example, consumers can choose to skip commercials, or simply not watch TV at all but be fine with Netflix, never listen to the radio just because they are annoyed by ads and stick with Spotify, and even remove annoying ads on their social media or mobile apps.
So, how do you reach your audience? What types of advertising agencies are able to cover the above aspects?
Well, in addition to the agencies that we already know as digital agencies, ATL and BTL advertising agencies, there are some others focused on creating ads in new media and devices.
Inbound Marketing Agencies
Although we cannot confirm that it is one of the newest types of advertising agencies, the truth is that it is important to mention it because it integrates into its methodology one of the most innovative and effective ways of achieving conversions; so important today. An Inbound marketing agency is responsible for attracting the target audience, nurturing it through relevant content, showing it great offers and content and, finally, getting them to make the sale and be loyal to the brand.
Viral video agencies
We all know what a viral video is, where to find them, which ones are trending… But who makes them? For many of us, it’s someone bored, on the internet, collecting information that they know is potentially viral, and they do it for fun. Well, that’s not always the case. There are agencies like Thinkmodo, in New York, dedicated exclusively to creating this type of content. Isn’t that great? Well, they are dedicated to working on this type of content, so consumed and important today, and they have already achieved several hits. If your agency hasn’t paid attention yet to at least capturing viral videos, you are probably missing out on opportunities to connect with your audience.
Gif production agencies
Another extremely popular piece of content today is Gifs. These short, direct “micro-videos” that are useful for making an impression and entertaining the consumer are really useful for digital strategies; and there should be at least one member of your team who is specialized in capturing Gif trends, making them, searching for them and knowing when to use them. That will make the difference between a fun and up-to-date brand and “just another brand” on Social Networks. There are agencies like CineGifs, dedicated exclusively to this. What do you think?
Internet of Things Agencies
Every time a new medium is created, a new way of advertising must be devised, and so new types of advertising agencies emerge. The Internet of Things, making objects smart (such as a washing machine that tells you when it's running out of soap) opens up the possibility of advertising a specific type of soap. Although this type of technology is still in development, there are some agencies such as Everythng , which are creating IDs in smart devices, which will allow, in the future, to place ads on them as needed.
What do you think of these new trends in types of advertising agencies ? Remember that, in a world of constant transformation, especially technological and with artificial intelligence, new ways of advertising must be devised every day. Stay up to date!
Traditional advertising vs. current advertisingTypes of advertising agencies in 2017
For this reason, traditional advertising seems to have no meaning at all north korea b2b leads these days. Let’s ask ourselves what advertising was like in the past: a poster or commercial that promised to change your life, “make you cooler”, “give you more status”. Playing with social status and brands taking advantage of it to sell is still a powerful trend today, but since the birth of the “Lovemark” concept, things have changed drastically in the advertising world.
What is a “Lovemark”?
Well, any kind of advertising agency should know what a Lovemark is: a beloved brand, which manages to position itself positively in the consumer’s mind and “make itself loved” by moving, exciting, awakening passion. A term coined by Kevin Roberts, CEO of Saatchi & Saatchi in 2004, which would forever transform the world of advertising as it was known until then. Going to the experience, to the added value, to that “I don’t know what” that will mark the consumer’s life before and after the experience of the brand, that is what a “Lovemark” aims at.
The digital world
Now, the digital world also has its role in today's advertising , which is different from what we know as advertising commercials, radio spots, etc. The experience is also digital. Some would say that it is mostly digital. In this sense, some types of agencies have been created that are more related to producing this type of content ; to achieve a connection with today's public.
Although the concept of “Lovemark” has not been completely eliminated, we can say that it has been transformed into something else, much more interactive. In other words, the sense with which advertising is done, appealing to emotions and adding value, has not changed completely; what has changed radically are the methods to achieve it, and the channels .
For example, consumers can choose to skip commercials, or simply not watch TV at all but be fine with Netflix, never listen to the radio just because they are annoyed by ads and stick with Spotify, and even remove annoying ads on their social media or mobile apps.
So, how do you reach your audience? What types of advertising agencies are able to cover the above aspects?
Well, in addition to the agencies that we already know as digital agencies, ATL and BTL advertising agencies, there are some others focused on creating ads in new media and devices.
Inbound Marketing Agencies
Although we cannot confirm that it is one of the newest types of advertising agencies, the truth is that it is important to mention it because it integrates into its methodology one of the most innovative and effective ways of achieving conversions; so important today. An Inbound marketing agency is responsible for attracting the target audience, nurturing it through relevant content, showing it great offers and content and, finally, getting them to make the sale and be loyal to the brand.
Viral video agencies
We all know what a viral video is, where to find them, which ones are trending… But who makes them? For many of us, it’s someone bored, on the internet, collecting information that they know is potentially viral, and they do it for fun. Well, that’s not always the case. There are agencies like Thinkmodo, in New York, dedicated exclusively to creating this type of content. Isn’t that great? Well, they are dedicated to working on this type of content, so consumed and important today, and they have already achieved several hits. If your agency hasn’t paid attention yet to at least capturing viral videos, you are probably missing out on opportunities to connect with your audience.
Gif production agencies
Another extremely popular piece of content today is Gifs. These short, direct “micro-videos” that are useful for making an impression and entertaining the consumer are really useful for digital strategies; and there should be at least one member of your team who is specialized in capturing Gif trends, making them, searching for them and knowing when to use them. That will make the difference between a fun and up-to-date brand and “just another brand” on Social Networks. There are agencies like CineGifs, dedicated exclusively to this. What do you think?
Internet of Things Agencies
Every time a new medium is created, a new way of advertising must be devised, and so new types of advertising agencies emerge. The Internet of Things, making objects smart (such as a washing machine that tells you when it's running out of soap) opens up the possibility of advertising a specific type of soap. Although this type of technology is still in development, there are some agencies such as Everythng , which are creating IDs in smart devices, which will allow, in the future, to place ads on them as needed.
What do you think of these new trends in types of advertising agencies ? Remember that, in a world of constant transformation, especially technological and with artificial intelligence, new ways of advertising must be devised every day. Stay up to date!