Under what circumstances will Google rewrite your title?

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There are many formulas for writing titles. The above formula is just a reference. Friends can continue to use other commonly used formulas as long as they meet the other key points of title writing.

If there are some errors in your Title, Google will regenerate a new Title. According to a 22-year research analysis by zyppy SEO, Google rewrote 61.6% of Titles.

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So under what circumstances might Google rewrite your title? For example:

?There is no <title> in the HTML code. In Google's opinion, your webpage latvia b2b email leads has no title, so Google needs to generate a title based on the content of your page.

?Title is too long or too short.

?The same keywords appear multiple times in a title. For example: Hardware Tools, Hardware Materials, Hardware Equipment, Hardware Supplies.

?The Title is too vague or not relevant to the content of the webpage.

?Maybe add your company/brand name to the title.

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?Regarding the symbols: [] and (), Google may prefer (); | and -, Google may prefer -. The research results of zyppy SEO show that Google rewrites 77.6% of the titles with [], and even deletes the content in [] in 32.9% of cases, while the titles with () are rewritten 61.9%, and the content in () is completely deleted in only 19.7% of cases. ; The proportion of rewriting or even deleting titles with | is 41%, while the proportion of rewriting or even deleting titles with - is 19.7%.

If the Title is rewritten, the Title you want to present will not appear in front of the user.

Of course, the official said that the change of Title will not affect the ranking, because when the search engine ranks, the old Title will still be used, but what users see is different from what you wrote.

Even if changing the title does not affect the ranking, it will affect the number of clicks by users. As for the direction of the impact of this click, it is unpredictable. In short, it is different from the result you want to present.

2. Meta Description

Google Search Center has a special chapter on how to create high-quality Meta Description. The official statement combined with other research articles summarizes several important points:

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