Build a Robust Lead Generation Strategy with Webinars

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By relying on authentic voices and flexible formatsA podcasts offer a more intimate connection and personalization of content that television or print media can no longer provide. For Christine JollyA Head of Sales at SpotifyA and Anaïs DupuisA Podcast Producer at SpotifyA the success of podcasts is largely based on media coverageA amplified by creator communities.


A striking example: Chez Sally A an original podcast from Spotify in ivory coast phone number library partnership with Samsung. Hosted by Sally A a content creator specializing in newsA politics and lifestyle A this podcastA with its million subscribers on InstagramA ranks second on Spotify. A success that makes this space an ideal playground for advertisers. Podcast and artificial intelligence RecentlyA Google unveiled its podcast generatorA intensifying a debate that has been well underway since Apple Podcasts began experimenting with AI generated voices: “ Will artificial intelligence replace hosts? ” This question goes beyond the simple technological question: it touches on the very value of the creativity and personality that hosts bring to their showsA an aspect that synthetic voicesA as sophisticated as they areA still struggle to fully reproduce.


The answer from Janny Claire BeberianA Business Director Southern Europe at AdswizzA is categorical: “No.” For herA “the beauty of the podcast lies in its embodimentA” an idea supported by Anne Marie KalinkaA Managing Director at AmnetA who emphasizes the need for authenticity among Dataeners.