How do I implement Universal Analytics User ID tracking in Adobe DTM?

[Jahangir147]

1) Create a data element that captures your Unique User ID.
The critical requirement in setting up the User ID feature of Universal Analytics is that you expose a unique and non personally identifiable ID string representing a specific user to DTM. This ID might come from your CRM or other customer database.

The best way to expose this data is to pass it to your website’s cookie when the user has logged on, and up until the point they sign out. If exposed via a cookie, it is just a matter of creating a new cookie type data element and putting in the cookie name that represents the User ID value.


2) Add the Universal Analytics tool.
Once you’ve set up your data element to capture the User ID value, add Universal russian email list 1.7 million contact leads Analytics as a tool within your DTM property if you haven’t already.
It’s important to take into account the tracker name chosen, as depending on which option is selected, there will be slight differences in how you implement the code.

If you have only one GA implementation across your site, and all GA tracking is contained within DTM, I recommend selecting the GA Default Name option. This will simplify any additional GA tracking implemented within DTM’s custom script sections. Both the DTM Generated Name and Specify Name options will require you to define the tracker name on any additional GA calls within your custom GA scripts in DTM.