How businesses can reduce the cost of sending SMS to clients
Posted: Sat Jan 18, 2025 6:46 am
How businesses can reduce the cost of sending SMS to clientsUseful
In modern business, effective communication with clients plays a crucial role in achieving success. With the growth of SMS mailing costs, it has become important for companies to look for ways to reduce costs without compromising quality and audience reach. In this article, we will consider several effective strategies that will reduce the cost of SMS mailings, while ensuring effective interaction with clients.
Some statistics: how much is spent on SMS mailings
The cost of SMS text messages has increased significantly in recent years, especially as mobile operators fight spam and strictly enforce advertising laws. This has led to the introduction of stricter rules for sending SMS messages for subscribers.
The cost of one SMS may vary depending on the operator, the services offered and the chosen tariff plan. Usually, messaging services offer tariffs in the range from 1 to 3 rubles. Companies often belgium b2b leads offer discounts for sending a large number of SMS: the more messages are sent, the lower the cost.
The cost of sending an SMS depends on the number of segments or the volume of messages. One SMS in Cyrillic is 70 characters, in Latin – 160 characters. If the notification includes two segments, the cost doubles.
It's also important to note that the type of SMS (service, transactional, authorization, or promotional notifications) can impact the cost, with the first three typically being cheaper.
Sender name registration is a paid service. Operators charge a fee of 1,000-2,000 rubles for such registration. If the sender name is registered, the cost of sending SMS is calculated depending on the volume of traffic, which helps reduce costs. In the absence of sender name registration, the cost of sending SMS is higher.
In modern business, effective communication with clients plays a crucial role in achieving success. With the growth of SMS mailing costs, it has become important for companies to look for ways to reduce costs without compromising quality and audience reach. In this article, we will consider several effective strategies that will reduce the cost of SMS mailings, while ensuring effective interaction with clients.
Some statistics: how much is spent on SMS mailings
The cost of SMS text messages has increased significantly in recent years, especially as mobile operators fight spam and strictly enforce advertising laws. This has led to the introduction of stricter rules for sending SMS messages for subscribers.
The cost of one SMS may vary depending on the operator, the services offered and the chosen tariff plan. Usually, messaging services offer tariffs in the range from 1 to 3 rubles. Companies often belgium b2b leads offer discounts for sending a large number of SMS: the more messages are sent, the lower the cost.
The cost of sending an SMS depends on the number of segments or the volume of messages. One SMS in Cyrillic is 70 characters, in Latin – 160 characters. If the notification includes two segments, the cost doubles.
It's also important to note that the type of SMS (service, transactional, authorization, or promotional notifications) can impact the cost, with the first three typically being cheaper.
Sender name registration is a paid service. Operators charge a fee of 1,000-2,000 rubles for such registration. If the sender name is registered, the cost of sending SMS is calculated depending on the volume of traffic, which helps reduce costs. In the absence of sender name registration, the cost of sending SMS is higher.