Using Videos and Testimonials

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Promotional videos demonstrated the app's capabilities and convenience. The combination of visual presentation with real user reviews had a positive effect on the level of trust in the product. The use of video format increased engagement and interest in the advertising campaign.

This approach significantly increased the effectiveness of targeted advertising in VK . People trust real reviews and tend to make decisions based on other people's experience, which was successfully used in this strategy.

3. Launching an advertising campaign for an educational project
Specialized segmentation
For the online educational course, targeted advertising in VK was chosen, aimed at young people and specialists interested in improving their skills. Segmentation allowed us to accurately determine the interests and professional areas of potential listeners.

The use of targeting by interests, education and specialization led to an finland whatsapp number data increase in the number of interested students and professionals, which contributed to a 40% increase in conversion to sales compared to the same period last year.

Integration of educational content
To increase the effectiveness of the educational project, motivational posts and catchy articles published on the VKontakte page were used. This content could quickly spread among interested users thanks to likes and reposts.

The integration of quality and useful content increased brand awareness and positive perception among the target audience, which was reflected in the number of course registrations.

4. Increase in bookings in the hotel chain
Geotargeting and special offers
To set up effective targeted advertising in VK for the hotel business, geotargeting was chosen by regions where hotels are located and by cities with the highest probability of tourists arriving.

Special offers and promotions were aimed at those who planned their trips in accordance with the season and national holidays. Due to the relevance of the offers and precise targeting, the volume of bookings increased by 20% in the first month of the campaign launch.