Marketing campaigns and actions are focused on drawing the lead 's attention to an action, which could be requesting a demo, registering, or subscribing to a newsletter , for example. In these cases, the use of pop-ups is very useful.
Pop-ups are digital marketing tools widely used in conversion strategies , especially in CRO (Conversion Rate Optimization) experiments. This is a feature that came as a replacement for traditional banners.
However, you need to be careful. Using a pop-up china mobile phone number resource on your website can open the door to new conversions and leads , but you need to use this feature with caution to avoid being penalized by Google or harming the user experience .
After all, when used excessively or in the wrong places on your website, pop-ups can become negative for the person browsing, causing you to lose all their power.
In this guide, you will understand what a pop-up is, the advantages of having one on your clients' websites, and the tools to create them. Learn more!
What are pop-ups?
Pop-ups are the smaller windows that appear on your screen while you browse a page, whether on a mobile or desktop version. The term comes from the allusion to things “jumping” on the screen.
This is a feature that can have different conversion goals, such as getting newsletter subscriptions , displaying ads or simply informing. Therefore, in general, a pop-up serves to capture the user's attention to where you want it to go.
What are the types of pop-ups?
The types of pop-ups are:
scroll ( scroll );
time;
exit;
fixed;
click activated;
menu;
announcement.
Let's understand each of them?