When identifying target audiences, avoid sending bulk SMS messages to avoid causing irritation and damaging the sender's reputation as a spammer. To make the mailing useful, consider the sending time, frequency of messages, and other aspects. SMS messages will be most effective and less annoying to recipients if:
the mailing is carried out no more than once a week;
SMS sending is carried out from 10:00 to 19:00;
The content of messages is limited to information cyprus b2b leads about current promotions, new products or upcoming sales;
the most important information is revealed from the first words of the message;
the client is addressed by name;
offers are announced, indicating their validity periods;
the text includes shortened links to the website, social networks or contact phone numbers;
calls to action are used, such as “Subscribe”, “Use a discount”, “Call”, “Register”, etc.
SMS mailing is an effective and fast way to interact with customers. The mailing list can be collected both on your own website or in a mobile application, and by using specialized services.
Briefly about the main thing
Effective SMS messaging requires careful planning and consideration of many factors, including sending time, message content, and frequency. Scheduling and personalizing messages helps improve the perception of content and increase audience response to messages. Following these principles will help avoid customer irritation and increase the effectiveness of communication with them.
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