A well-developed lead nurturing process is responsible for generating a considerable increase in sales and, consequently, profitability. However, managers need to recognize that the goal is to create increasingly solid relationships with the market.
Therefore, some principles need to be considered to ensure that this strategy will achieve the expected results .
Plan the interval between interactions
There is nothing more annoying than receiving countless jamaica phone number resource emails a day with content that has no impact on the customer's reality. This is an action that negatively impacts the relationship and causes the email opening or click rate to plummet.
On the other hand, infrequency or lack of periodic communications prevents the company from contacting the potential customer at the ideal time. For this reason, it is recommended to establish a flow that describes the best time and how lead nurturing should be carried out.
If you still don't know where to start, don't worry! There are several tools that help you personalize your emails and make it easier to create tests. This way, you can establish a model that works for your company and helps increase your conversion rate.
Collect and analyze information
We need to highlight the importance of data collection and analysis for lead nurturing . In fact, this practice has positive results in creating the persona to which the content and lead management will be directed.
Furthermore, the use of data in formulating a lead nurturing strategy is essential to understanding the origin of traffic on channels , recording the most accessed content and having a record of people who interact with the company online.
As a result, it is possible to create an accurate and complete portrait with information ranging from demographic data to satisfaction indicators . You certainly already know how important this data is for the marketing manager.