#4: How to Create Instagram Reels to Share Events

[shaownhasan]

The final pillar of Shannon’s strategy is sharing “what’s going on” – behind-the-scenes content, stories and updates on your life or business. This type of content helps your audience connect with you and your brand on a turkey email list more personal level.

“Dynamic” content is what makes social media truly powerful. It lets you share your journey, challenges, and successes with your audience. This might include sharing your founder’s story, showing a behind-the-scenes look at your workflow, showcasing your team or workspace, or sharing the latest news about a new product or service.

For example, if you run a coffee shop, you could create Reels to show how you open your shop in the morning, introduce your barista, or demonstrate how to make your most popular drink. Shannon came up with ideas like "Pack a $200 order with me" for e-commerce businesses, showing the order fulfillment process.

While this type of content may not always go viral, it plays an important role. It helps create a stronger connection with your existing audience, gives them a reason to continue following you, and helps them become more invested in your brand. This type of content is particularly effective for local businesses because Instagram will often push content to Instagram users who are geographically close to you.

“event” content. Share your journey, challenges and triumphs. This can be as simple as sharing a quick update from a conference you attended, or as deep as telling the full story of your founder.