It’s possible to use SiteCatalyst data for multi channel attribution

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Making it clear
From this you can see how both a paid search agency and an email provider can claim credit for the same success; according to both sets of data someone has come in via their tracking code and converted. One approach we commonly take to avoid this confusion is to set s.campaign as most recent and set the same tracking code value within a second custom variable (eVar) to original, which then allows us to report on either attribution option.

It’s possible to use SiteCatalyst data for multi channel attribution, specifically looking at the middle channels between first and last, however this capability is not native to the platform, and requires custom code.

The time period this can happen in is dictated by the expiry period that rwanda email list 120446 contact leads has been set across s.campaign, and should align to your campaign or purchase lifecycle. For most people, the s.campaign expiry is set to either a calendar month, a rolling 30 day period, a calendar quarter, or a rolling 90 day period.

Checking and confirming your attribution and expiry setting across all parties will go a long way to addressing the very common issue of data not matching across platforms.
Continue reading to find out ‘Why you should make SiteCatalyst your single source of data’ and make sure you check out all 5 of my tips for successful campaign management in SiteCatalyst.

At digital balance, we aim to provide enlightening experiences for our clients when presenting an analysis of their web data – and you should expect the same from your analyst (or agency) too. We aim to grasp the hidden nature of data through focusing on insights, and to reveal opportunities by relating everything back to an organisation’s goals. If you get the sense that your analyst is missing the point, then read on.