LINE Mini App Case Studies
Posted: Sat Jan 18, 2025 8:58 am
We will explain in detail the companies that have introduced LINE Mini App and the effects that have been brought about by its introduction.
Case Study 1: PAL Co., Ltd. (Digital Membership Card)
PAL CLOSET operates the 300 yen store "3Coins" and numerous apparel brands.
We introduced the LINE Mini App with the aim of implementing OMO (Online Merges with Offline) marketing for users who do not use native apps.
Unlike native apps, LINE Mini Apps do not require installation on devices, allowing users to register smoothly at stores.
In fact, after the release of the LINE mini app, the gambia email address number of new members at "PAL CLOSET" increased by approximately 2 times compared to the previous month.
The number of friends on the official LINE account also increased by 100,000 in one month, and is being used for various marketing initiatives.
Another welcome side effect was that by increasing opportunities for contact with users, e-commerce site sales via LINE increased fivefold compared to the previous year.
Case Study 2: Tea Sweets Lab Container Minami-Shinjuku Store (Mobile Order)
"Tea Sweets Lab Container Minami-Shinjuku" is a tea specialty store located in Minami-Shinjuku.
You can enjoy baked goods such as shaved ice and scones made with high-quality black tea syrup.
As the only Ronnefeldt Tea certified store in Tokyo, this cafe is extremely popular, especially among women.
However, its popularity has led to long queues and complaints from local residents.
As a measure against infectious diseases and to avoid crowding, we have introduced a LINE mini app with a queue function.
As a result, congestion and queues disappeared, and the issues that existed before the introduction were resolved.
Furthermore, the introduction of the app has also reduced the workload of in-store staff providing customer guidance.
Case Study 1: PAL Co., Ltd. (Digital Membership Card)
PAL CLOSET operates the 300 yen store "3Coins" and numerous apparel brands.
We introduced the LINE Mini App with the aim of implementing OMO (Online Merges with Offline) marketing for users who do not use native apps.
Unlike native apps, LINE Mini Apps do not require installation on devices, allowing users to register smoothly at stores.
In fact, after the release of the LINE mini app, the gambia email address number of new members at "PAL CLOSET" increased by approximately 2 times compared to the previous month.
The number of friends on the official LINE account also increased by 100,000 in one month, and is being used for various marketing initiatives.
Another welcome side effect was that by increasing opportunities for contact with users, e-commerce site sales via LINE increased fivefold compared to the previous year.
Case Study 2: Tea Sweets Lab Container Minami-Shinjuku Store (Mobile Order)
"Tea Sweets Lab Container Minami-Shinjuku" is a tea specialty store located in Minami-Shinjuku.
You can enjoy baked goods such as shaved ice and scones made with high-quality black tea syrup.
As the only Ronnefeldt Tea certified store in Tokyo, this cafe is extremely popular, especially among women.
However, its popularity has led to long queues and complaints from local residents.
As a measure against infectious diseases and to avoid crowding, we have introduced a LINE mini app with a queue function.
As a result, congestion and queues disappeared, and the issues that existed before the introduction were resolved.
Furthermore, the introduction of the app has also reduced the workload of in-store staff providing customer guidance.