How to create a relationship ruler and use it strategically
Posted: Sat Jan 18, 2025 9:04 am
Have you ever heard of the relationship ruler strategy ? This is a digital marketing tool that seeks to identify and organize the best way, the best content and the best time to approach the customer during their journey, in order to lead them to conversion.
In other words, it makes it possible to structure the step-by-step process of all actions carried out to maintain constant communication with the consumer and achieve this objective.
When you create a relationship ruler, and use it in conjunction with email and marketing automation , your approaches become automated and appropriate for each type of customer , always sweden phone number resource considering the stage they are at in the purchasing journey.
So, do you want to know how to implement the relationship ruler in your email marketing and automation strategies, as well as learn about the benefits of this action? Just keep reading!
How to create a relationship rule combining email marketing and automation?
Let's start by agreeing on one important thing: if your goal is to sell more products, increase engagement or attract inactive users, know that it's not enough to just optimize email subjects or design .
Why? According to research from Forrester Research , companies that excel at marketing automation generate 50% more sales at 33% lower cost .
Here, the tip is to focus on relationship strategies, which are an automated structure that responds to the actions your users take.
Let's see how to create a relationship ruler combining email marketing and automation? Follow along!
Be kind, welcome
Be careful when examining your welcome email, okay? And please don't get hung up on the number of opens and clicks, those are the wrong metrics to measure at this point.
Yes, it’s essential to optimize your subject line and layout , but the main goal of this email is to move users along their buying journey . In short: nurturing this user with relevant information is the focus!
In other words, it makes it possible to structure the step-by-step process of all actions carried out to maintain constant communication with the consumer and achieve this objective.
When you create a relationship ruler, and use it in conjunction with email and marketing automation , your approaches become automated and appropriate for each type of customer , always sweden phone number resource considering the stage they are at in the purchasing journey.
So, do you want to know how to implement the relationship ruler in your email marketing and automation strategies, as well as learn about the benefits of this action? Just keep reading!
How to create a relationship rule combining email marketing and automation?
Let's start by agreeing on one important thing: if your goal is to sell more products, increase engagement or attract inactive users, know that it's not enough to just optimize email subjects or design .
Why? According to research from Forrester Research , companies that excel at marketing automation generate 50% more sales at 33% lower cost .
Here, the tip is to focus on relationship strategies, which are an automated structure that responds to the actions your users take.
Let's see how to create a relationship ruler combining email marketing and automation? Follow along!
Be kind, welcome
Be careful when examining your welcome email, okay? And please don't get hung up on the number of opens and clicks, those are the wrong metrics to measure at this point.
Yes, it’s essential to optimize your subject line and layout , but the main goal of this email is to move users along their buying journey . In short: nurturing this user with relevant information is the focus!