A2P SMS or application-to-person (A2P) messaging
Posted: Sat Jan 18, 2025 9:14 am
This is good news for brands wishing to use SMS text to interact with consumers. A recent study by Juniper Research indicates that 62% of consumers have subscribed to at least one business to receive text messages in the past year. OpenMarket research confirms that 67% of millennials prefer to communicate with businesses via text message, emphasizing the importance of SMS marketing and communication for businesses looking to connect with younger consumers.
Organizations operating germany telegram in the globalized economy may need to reach out to very large populations of consumers, and across international boundaries. One effective channel that makes this possible is A2P SMS.
What Is A2P SMS?
is a scenario in which an organization uses software to send text messages to people – typically, a set of subscribers to a targeted list. Due to its usage in the commercial sphere for mass communication with large sets of consumers, you’ll often hear A2P SMS referred to as business SMS or enterprise SMS.
A2P SMS sits in contrast to peer-to-peer or person-to-person (P2P) SMS, where a conventional two-way conversation typically takes place between people. P2P messaging isn’t really a viable option for business SMS communication, as it cannot handle large volumes of message recipients or scale up to meet enterprise communication needs.
Many implementations of A2P SMS are one-way communications, which enterprises and institutions can use to disseminate information about special offers and new product or service offerings, event announcements, or reminders. Other uses of one-way A2P SMS include the delivery of security codes and one-time passwords (OTP) for two-factor authentication (2FA) or multi-factor authentication (MFA), and the completion of online transactions.
Organizations operating germany telegram in the globalized economy may need to reach out to very large populations of consumers, and across international boundaries. One effective channel that makes this possible is A2P SMS.
What Is A2P SMS?
is a scenario in which an organization uses software to send text messages to people – typically, a set of subscribers to a targeted list. Due to its usage in the commercial sphere for mass communication with large sets of consumers, you’ll often hear A2P SMS referred to as business SMS or enterprise SMS.
A2P SMS sits in contrast to peer-to-peer or person-to-person (P2P) SMS, where a conventional two-way conversation typically takes place between people. P2P messaging isn’t really a viable option for business SMS communication, as it cannot handle large volumes of message recipients or scale up to meet enterprise communication needs.
Many implementations of A2P SMS are one-way communications, which enterprises and institutions can use to disseminate information about special offers and new product or service offerings, event announcements, or reminders. Other uses of one-way A2P SMS include the delivery of security codes and one-time passwords (OTP) for two-factor authentication (2FA) or multi-factor authentication (MFA), and the completion of online transactions.