Eva Rodríguez, European director of communications and new media for the L'Oréal Group's Consumer Products Division , spoke in an interview with the newspaper Cinco Días about advertising in interactive media and on the Internet as a "complementary and indispensable" channel for a brand that has considered advertising to be bc data thailand the best way to promote its innovations and products since its inception.
Rodríguez highlights the importance of positioning oneself in Google search results, as he believes that a person who searches for information about something on the Internet is willing to buy, and the more information they are given, the more likely they are to make the purchase. Rodríguez points out in his statements that this action allows them to "spread best practices very quickly and efficiently in different countries" and that it also "provides consulting/advisory work that allows us to position ourselves at the forefront."
The cosmetics firm has entrusted Labelium , a consultancy specialising in the internet, to manage its search engine campaigns. Its website in Spain has become the most visited of all European sites and the second in the world behind the US, as it continually experiments with new formats, fosters relations with the most important fashion and beauty blogs and promotes online relational marketing (CRM) actions.