Contrary to what many people think, the marketing department in a company is not only responsible for promoting a product or advertising a service.
This is an extremely complex business area, responsible for product creation, distribution, sales, digital actions with content production, social networks, optimization for search engines, paid traffic and even results analysis .
And that is why marketing management becomes so important. After all, for the business to achieve the expected results, it is necessary to conduct research, plan , develop a strategy and measure. In other words, you cannot just follow the “voices in your head” sources.
So, do you want to know what marketing management is, venezuela phone number resource what its responsibilities are within a company, how to put it into practice and measure it? Just keep reading!
What is marketing management?
In general, marketing management is the method that develops and controls a company's marketing plan , from the beginning of planning to execution.
This process goes through all the fundamental points: research, survey and understanding of the market, analysis of customers and competitors, etc., in order to ensure that the company is able to speak directly to the target audience .
This is an area that involves several activities, right? So, marketing management is responsible for organizing and aligning all these tasks and people involved in the project, in order to have a better performance in the market and help the business achieve its goals.
What is the responsibility of marketing management within companies?
Now that we have seen what marketing management is, it is time to understand the role of this area in companies. Stay tuned!