Design Thinking - What is it and why do companies use it?

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How many times have you looked for a solution to a problem and weren't sure if you were on the right track? Have you just thought about potential solutions to your target group's problems without seeing the problem from their perspective? Even when you come up with something amazing, it can be completely wrong. The best way to determine how good your solution is is to communicate with your target audience. A methodology that can help you on this path is Design Thinking .

design thinking

What is "design thinking"?
In almost every company that is innovative, you will certainly come across the term Design Thinking. What does the term Design Thinking actually represent?

Design Thinking represents a process that connects human afghanistan phone number data and a set of tools and skills, all with the goal of reaching a creative solution to a problem or creating a new product.

Within this process, the consumer is at the center of thinking. What are his needs? What are his problems? By implementing the Design Thinking process, we try to come up with a creative solution through communication with the target audience. By communicating with the target group, we can understand their problems, behavior and therefore identify strategies and solutions for the problem we are facing.

Design thinking problem solving

Unlike the traditional problem-solving process, which is linear, and which, when encountering a problem, is based on brainstorming possible solutions, the Design Thinking problem-solving process is iterative. During this problem-solving process, you continuously develop your thinking and respond to consumer needs, all while looking at the consumer's perspective.

The main advantage of the design thinking process is that it enables organizations to create lasting value for their target group.

Stages of the "design thinking" process
Although each company, each individual who implements the Design Thinking process does so in their own unique way, there are several stages that each of them goes through and which remain the same. A creative solution, within the framework of the Design Thinking process, is reached by going through five main phases. These stages are:

design thinking 5 phases

1. Empathy
In this first phase of the process, the essence is to understand and empathize with the people for whom you are creating a solution, your target audience. Most of the time in this phase is spent gathering information about consumers and interviewing them. With the help of this step, you will more easily understand the need or problem of the consumer, for which you are creating a solution.