Now it's time to summarize and explain what marketing strategy you are going to implement. It's always a good idea to keep your explanation simple, clear and concise; highlight the important points and give examples. If you know effective tactics, you can include them.
The important thing is to focus on building brand awareness and generating business opportunities. What can sales do to achieve this? An example of a strategy could be email marketing, content marketing or influencer marketing .
Determine Your Lead Generation Strategy
This is the time to select which potential customers themacau business email list sales team will communicate with and which strategies they will use. To do this, you must analyze your leads according to various variables such as their place of origin, their purchasing behavior, their psychographic characteristics, etc.
This way, the sales team will be able to better qualify them, perform lead scoring , and get in touch with them to start the sales process. Think about which of the above strategies is right for potential customers and put it into action to see great results.
Always make sure you are realistic about the goals and strategies you set. Remember that goals must be in line with the company's plans and that you must be transparent throughout the process.
Highlight Your Action Plan
You've already planned your strategy for your leads. Now, what's next? It's time to describe the specific actions that will be carried out. Make sure that they are understood by both you and your team. For example: if you've chosen to hire an influencer, describe what industry they'll be in or what type of content they'll create for you.
If, for example, you prefer to focus on email marketing , define how many pieces will be designed, how often they will be sent, and what type of communication they will convey. You can describe them in a file called "tactics."