Increasing customer loyalty

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Company employees and external contractors whose functions include developing and implementing loyalty systems, as well as assessing customer satisfaction with the offered product or service, usually have a large amount of data, the public availability of maldives company email list which can cause serious harm to the business. To do this, these specialists themselves collect information about the company's reputation, work with customer reviews and complaints, and often conduct surveys to calculate NPS (Net Promoter Score - an index of willingness to recommend, often called by marketers "loyalty index" or "customer loyalty level").

If we talk about financial indicators that are important in the work of specialists in increasing customer loyalty, then the LTV (customer lifetime value) indicator and its dynamics, repeat purchases, Retention, customer retention index, acceptable COSG for the first purchase (additional marketing expenses that a company may incur during the first sale of a product or service to a client) are critical here.

Thus, often information about the details of unit economics (in terms of margin and profit) is not critical for line employees of marketing departments and even more so for external contractors. It is enough to provide departments of the marketing team with information that will be used in the process of making decisions and effectively organizing the processes of brand promotion and increasing customer loyalty. But for certain areas of marketing, performers need access to all indicators of the project's unit economics. Unit economics data is needed in the work of the head of the department and the Marketing Director.