A Social Media Specialist is a marketing professional who is responsible for developing a content distribution strategy and presence on social networks such as Facebook, Instagram, LinkedIn, TikTok, among others.
Its main tasks include:
Develop the brand's social media strategy.
Align strategy with business objectives.
Monitor all actions carried out, ensuring a good ROI.
Benchmarking of main competitors.
Work together with the community manager in planning and monitoring their tasks.
Prepare contingency plans for an online reputation crisis.
Unlike a Paid Media Specialist, a Social Media Manager turkmenistan business email list works on planning and distributing content on social networks, but without intervening in the creation of advertising campaigns on these platforms.
In most cases, the Social Media Manager is responsible for allocating the budget for ads, but not for executing it.
Paid Media Specialist Duties
What are the functions of a Paid Media Specialist?
So, are you curious to know what the main functions of a Paid Media Specialist are within a marketing strategy? Keep reading and we will tell you.
Strategy
The first step in any strategy – whether advertising or marketing – is to define objectives. A Paid Media Specialist must ensure a promotional campaign that takes potential customers through the different stages of the sales cycle.
To achieve this, a paid media specialist must perform the following actions:
Market and Competition Research
Benchmarking is a necessary and useful action to obtain an overview of the market and competitors. This information is key when it comes to promoting innovation and the growth of a brand or company.
Market research helps identify opportunities, threats and trends that enable brand differentiation.
In this sense, the Paid Media Specialist will observe the behavior of the competition on the different social networks and will help you gain a deeper understanding of how the target audience works, which will probably be very similar to the people you want to target.
Data such as the number of paid posts made by other brands, the level of interaction they obtain or the rate of follower growth will provide a guideline for knowing what advertising actions can be carried out to obtain a similar result.