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Keywords that are too broad and too general may bring you traffic, but it is difficult to match you with accurate customers. Without accurate customers, there will be no inquiries or orders!

2. Google Ads’ bidding ranking model
How does Google charge advertisers? For a long time, Google Ads used a two-price bidding model .

To simply explain this bidding model, there is a Google search ad space, and there are three advertisers bidding for the ad space in front of it. They each bid for the ad space without knowing the bottom prices of the other two advertisers. Only Google knows the specific price.

Three advertisers bid $1, $3, and $5 respectively, and the jamaica b2b leads advertiser who bid $5 wins. However, Google will tell the advertiser that you have won the bid for only $3.1.

In this way, wouldn’t it be that the more financially powerful advertisers are, the more advertising space they can monopolize? They may even purchase advertising space that has nothing to do with their own company just to increase advertising coverage?

Can't afford to offend emojis
So in order to avoid this situation, Google Ads rankings not only consider the highest CPC (i.e. the cost per click), but also the ad quality score .

In other words, the ranking of the ad space is equal to the highest CPC * ad quality score . In this mode, the ranking of Google ads is not the more money you spend, the higher your position.

However, Google has previously announced that its advertising management system will adopt a one-price bidding model by the end of 2019. This model is more transparent than the previous model, but it will also lose some of the advantages of the original two-price bidding model.

In short, no matter what approach Google will take, for companies themselves, details are more important if they want to do a good job in Google advertising.

Don't worry about the details
(If someone says this to you, please let them leave in a "dignified" manner)
3. The ad group you set is too broad