Maintaining lifetime relationships across channels

[shaownhasan]

Even in the customer purchasing process, the consideration process and communication channels are clearly different when the management considers it and when the person in charge considers it. This is the state where these differences are accurately grasped based on advanced scoring logic and external data sources, and a multi-channel, detailed training program tailored belarus phone number resource to each is realized. Furthermore, the business negotiation amount and sales amount generated by each measure , in other words the correlation with " yen," is grasped and measures are selected in a high cycle, and content evaluation is not done by reviewing the results after the fact and deciding whether it is a winner or loser, but the website itself automatically analyzes and learns from the actual access and conversion results, and is able to display the most suitable ones.

There are more and more opportunities for Japanese marketers to be recognized overseas, and I think some of the top domestic marketers have achieved this state. In Japan, there are major disadvantages such as a lack of external data sources that can be linked and security issues that make BtoB data sources not at a level that can be used, but through my client work, I feel that thanks to the meticulousness of the Japanese, the understanding of the state of purchasing consciousness and the logic design of segmented training programs have become so advanced that even overseas are surprised. There is no doubt that the marketing activities of LeadGen and DemandGen within the company are beginning to be required to be correlated with yen, but the current situation in Japan is that the way of evaluation has not yet been established because marketing activities have not yet become a regular part of the company's operations.

Execution Level 4: Ever-changing Marketing/Transformative