B2BMX 2019's key theme: Personalize

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"Personalize, personalize, personalize!" ... This is the expression used in a blog that reported on B2BMX2019 . In fact, personalization was an important theme in many sessions. In the Japanese marketing scene, "personalization" may be a word that has been heard often in recent years. However, the reason why this word is emphasized now is that it is pointed out that Amazon, Spotify, Netflix and Hulu provide great experiences. These services provide content tailored to you, anytime, anywhere, regardless of device. Many sessions said belgium phone number resource that the spread of such customer-oriented services had a huge impact that was enough to drive out Blockbuster (a large rental video chain that was popular in the 2000s), which was the biggest entertainment on weekends.

We have already come to appreciate the new experiences that have been born from digital transformation, and they have even become a part of our daily lives. We are now beginning to seek out the experiences that have been born from digital transformation in the BtoC sector in the BtoB sector as well.

So how can the power of digital transformation be harnessed to personalize in the B2B field? Each session offered a different perspective on this issue, but we 'll introduce a representative example here, from a workshop by Kellie de Leon of The Mx Group .


Workshop scene by Kellie de Leon (Source:
The title of this workshop was "Making Buyer-Centric Marketing a Reality," and the theme was to think about marketing from the buyer's perspective. The outline of the workshop was a lecture and workshop on what Buyer-Centric is, how to design a Buyer Persona, the three personas Best, Better, and Good ( reference blog ), how to create a Buyer-Centric website, and how to personalize based on these contents.