In addition to its young and highly select audience, Twitter offers several advantages for advertisers, and we will list some of them below:
Brazilian users are super engaged and we are one of the largest markets on the social network;
auctions charged by performance , that is, you only pay for the result (be it a click, lead , download , etc.);
according to data from Twitter, the network's heavy user age group is the most economically active ;
Twitter Analytics, (own tool to evaluate your profile, your campaigns and user behavior within your website.
But Twitter Ads isn't all about good things. There are two obvious disadvantages to the network:
smaller reach than other networks, as there are fewer users;
limited ad format , as there is a character limit in some formats.
Twitter Ads Formats
Now that you know the power and advantages of Twitter, how ecuador phone number resource about learning about the ad formats that exist on this social network?
Twitter Ads Formats
On Twitter Ads, it is possible to run ads on all platforms, and the ideal is to test the penetration of all 3 together.
On Twitter Ads, it is possible to run ads on all platforms, and the ideal is to test the penetration of all 3 together.
1. Engagement
If you are looking to reach your target audience, build a following or gain brand exposure, this format is ideal for your campaign. It seeks engagement with your content through likes, retweets, replies, etc.
2. Sponsored Tweets
If you're looking for traffic campaigns, this is the most common and powerful Twitter Ads format. Here you can sponsor your tweets with links, photos, videos, etc. It's ideal for traffic campaigns, as it greatly helps with ad delivery (because it appears prominently in users' feeds ).
3. Followers
Here, the maxim of the first format applies, as it seeks penetration and formation of a follower base. However, the interaction is different (and the ad format is the same). Your profile appears prominently in prime areas of the network, with a follow button, so that your profile is filled with followers within your target audience.
4. Downloads
If your business is based on mobile apps, this format is ideal for your campaign. Firstly, because you only pay when the download actually happens. In addition, it is specific to this type of interaction, presenting specific formats and delivering to a target audience that frequently interacts with this type of ad.
5. Leads
This format is ideal for B2B, as it helps deliver leads to companies and you only pay for the conversion. But be very careful, as several success stories mention the high price paid per lead . Here, a very in-depth study of the target audience is worth it .